Social Media Intelligence Enriches Corporations Who Exploit the Defenseless by Sharon Leontine Wallenberg

The UN World Health Organization purchased services from social media intelligence to “listen” to billions of daily exchanges and conversations among social media users on digital platforms, websites, forums, Facebook, and monitor for key words, phrases, and gather, organize, analyze it on immoral and illegal marketing practices of multi-national formula milk manufacturers exploiting parents, mothers, infants.   

Formula milk companies pay social media platforms and influencers for access to pregnant women and mothers who are targeted with personalized social media content not recognizable as advertising.  Content is posted approximately 90 times a day, reaching 229 million users - three times those reached by informational posts with evidence that breastfeeding improves health for Infants and Mothers,

If current formula milk marketing strategies continue, that proportion could fall still further, while boosting companies’ profits of more than $55 billion per year globally.

“The promotion of commercial milk formulas should have been terminated decades ago,” said Dr Francesco Branca, Director of WHO Nutrition and Food Safety Department. “The fact that formula milk companies are now employing even more powerful and insidious marketing techniques to drive up their sales is inexcusable…”