ActNow (www.un.org/en/actnow) is the United
Nations’ global call to individual action on climate change. The campaign is a
critical part of the UN’s coordinated effort to raise awareness, ambition, and
action for climate change and accelerate implementation of the Paris Agreement.
Primarily
an online and social media campaign, ActNow will educate and encourage
individual actions, mainly by adjusting consumption patterns. By changing our
habits and routines, and making choices that have less harmful effects on the
environment, we have the power to confront the climate challenge.
The United Nations’
ActNow Climate Campaign aims to trigger individual action on the defining issue
of our time. People around the world will be engaged to make a difference in
all facets of their lives, from the food they eat to the clothes they wear.
This year, we will be focusing on two mini campaigns around food and fashion.
What we eat has major
implications for climate change. The destruction of rainforests to create land
for agriculture, along with growing demand for meat, are major contributors to
the increasing greenhouse gases which are taking a significant toll on climate
and global food security. To top it off, we waste about one-third of the food
that is produced. But more people are taking a closer look at what they are
eating and the impacts of their diets on their health and on the environment.
More and more chefs and other food suppliers are focusing on local and organic
produce and shifting away from meat-heavy meals and fast food. They are joined
by a growing movement of people changing the way they cook and eat. The UN’s
ActNow campaign aims to inspire even more people to enjoy sustainable,
climate-conscious and delicious food.
ActNow has invited
people around the world to share their individual contribution to sustainable
food consumption. The challenge: cooking up dishes that are
not only delicious but also good for the planet and good for us– reducing meat
and emphasizing diverse vegetarian ingredients instead. Leading chefs will
provide inspiration by presenting their own creations, and kicking off a global
wave of culinary creativity as people share their favorite recipes and photos
on social media.
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